SEO – Why People are So Afraid of It?

Every business could do with SEO…

Do you own a business? How often has someone come up to you with the suggestion for learning SEO or Search Engine Optimization that you can implement for developing an online business strategy? In the modern context, people first look at the Internet either on their computers or smartphones for locating a business or service.

Digital marketing resultsYou probably agree that you need a website and it needs some work put into it before it starts showing up on the search engines. You dedicate some time towards this – possibly outsource it to a reliable agency – and come up with a basic website to run for your business. There are pre-defined templates that you can use with which to get your website up and running.

…but few choose to tread that path

At the end of the day, however, the results fail to materialize. Though you have put in a lot of effort, turns out all of it was just not enough to make your website optimized. Now that’s something you understand, and you never wanted to deal with the SEO matter in the first place.

Your peers would have told you that it takes a lot of time, has too much technicality, and is not assured of giving significant outcomes. Why spend so much interest on something that does not guarantee results?

This happens to be the feeling of many small and medium business owners. They are told about the necessity of SEO but are found hesitating when it comes to hitting the start button or hiring an agency to do the job for them.

Why is everyone so scared?

Here is a look at some SEO aspects that make people scared and hesitant about embracing this asset.

  • People think it’s a magic formula

Most people think that SEO is a magic potion that will bring immediate profits and online success which is the root of their frustration and disappointment. SEO will help bring profits to your business, but the returns won’t be immediate.

Waiting for results to happen overnightBusinesses give a lot of importance to measurable results from strategies. Since SEO gives a slow ROI, many business owners develop the opinion that it is insignificant and relegate it to the backburner.

A person new to SEO puts in a lot of money and effort but is left frustrated by the results, or lack of it. They become reluctant to get started on an SEO campaign and stick to it for the long run. The right strategy will eventually bring results, but you cannot expect things to be immediate.

SEO makes an invaluable strategy that should be taken more seriously with a logical outlook rather than magical beliefs.

  • You have to wait, wait, and wait!

Newcomers believe SEO to be an online marketing strategy that has many parts to it and is long and complicated. True, numerous factors need to be considered while optimizing a website, but you need not to do all of it at the same time.

People shy away from SEO thinking it is expensive and time-consuming as soon as they get the feeling that all the effort has been in vain. Be patient, that’s the most important mantra.

SEO involves various tasks and responsibilities that can be delegated to professional digital marketing agencies. They will take care of the online side of things for you while you focus on running and managing your business.

  • There is too much technicality

People have a general perception that SEO is complicated and very technical that only web developers or computing geeks can handle. They feel they lack the qualification and don’t put in the effort to learn it. SEO has many elements that almost anyone can take care of – you don’t need a technical background or computer science degree for it.

It is easy to learn the basic nuances of SEO and can be done in a few hours. For a new and young company, the focus should be more on implementing the fundamental, simple SEO tactics and elements. The more technical aspects can be looked after by a specialized agency, and you can put all your queries in front of them.

  • You can get heavily punished and attract severe penalties

It cannot be denied that Google has put in place various penalties for poor SEO implementation. If you are doing it on your own, you would have read a lot about various foolproof techniques for getting good rankings but later realize that Google will red-flag that plan.

This is why every strategy should be based on the industry’s best practices and why many businesses turn to implementing agencies that have a good track record in this regard. The good SEO agency from NYC has the expertise, proven record, and sound knowledge of the right metrics that are needed to be used to create a complete SEO plan for your business.

You need to pay closer attention to their specifications to simplify everything, instead of getting scared of the technicalities of the SEO world.

Before you hire professional consultants, you must know what exactly will they be doing. Ask every little detail and don’t settle for the generic answers, instead, ask questions specific to your queries and about their strategies to be confident of the entire process.

  • It gives your brand an image of being gimmicky

SEO had a reputation of being a cheap trick for cheating the search engine and buying more online traffic, but things have since changed. It aims to provide valuable business information to the user and not merely drive traffic.

If you are wary that using such formula methods will create a negative brand image, you are wrong. It’s all about making yourself visible and easy to find for the potential customers.

  • You get a lot of traffic, but they don’t bring business

The keyword is a term that often floats around while doing SEO and if you are implementing on your own, running into the vast world of keywords can be overwhelming. Keyword analytics will help narrow down your focus, but you still don’t know what to choose. Look at the keywords that are most searched for and the buyer persona you intend to target.

What are they searching for online? The better analysis will help you find patterns and make it easier for you to identify the potential target audience who would be willing to convert into your paying customers.

To conclude, SEO is just complex business!

Nobody knows how many factors are considered while ranking websites and this gives a very complex image to SEO to start with. Is it possible for a single human being to tackle all these complex factors or should the focus be on a single ranking aspect that could hold the key to bringing success?

Most business owners are happy to learn about and implement only a few basic strategies for SEO which is a good place to start but won’t help you realize its full potential.

Many also complained about a lack of funds to implement a whole-hog strategy. There is no denying that SEO takes a lot of time, effort, and money to execute. However, people need to get rid of the misconceptions and implement an effective strategy for their business that will eventually help them realize the benefits.

Tim Ash’s Seven Deadly Landing Page Sins

Tim Ash, from Site Tuners gave a great presentation on landing page optimization. Tim’s presentation entitled, “The Seven Deadly Landing Page Sins” was so good we decided to pass along the information.

landing page sins

Here’s the list:

  1. Unclear Call To Action: Make sure your call to action is obvious. Clear, concise calls to action need to be the most prominent part of any landing page.
  2. Too Many Choices: Keep the number of links on your landing page to a minimum. Remember, we want the reader to click on the link that’s associated with the call to action, not everywhere else
  3. Asking For Too Much Information: Minimize the barrier to entry by not trying to capture all of the reader’s information. Quiz: How much info do we ask for to download TMC’s Digital Marketing eBook?
  4. Too Much Text: The marketing strategy behind your landing should always be for people to act. Muddling the page up with a lot of text is a great way to lose your audience.
  5. Not Keeping Your Promises: This one is simple; deliver on your call to action. What ever it says you are going to do, you must do.
  6. Visual Distractions: Whenever possible use a minimalist design. Tim remarked, “keep your designers on a short leash.” Makes sense to me.
  7. Lack of Trust: There is a good possibility that people don’t click because they don’t trust you. Publish who your company works with and what associations you are involved in prominently. Place logos or symbols of trust above the fold whenever possible.

Really, when you look down this list – it’s rather simple. You don’t need to be rocket scientist to optimize your landing page. Follow these steps and stay away from the Seven Deadly Landing Page Sins and watch your conversion rates increase.

PPC for Small Businesses

Pay per click management is vital in your site’s SEO (Search Engine Optimization) if you decide to spend money to get hits. If you are planning on paying for each click directed to your site by search engines, then you naturally want to maximize those keywords for best results.

Plenty of companies are willing to handle pay per click management for you — at a hefty little price. These companies are quite adept at handling PPC, but if you want to invest a little time and effort into learning the intricacies of pay per click management yourself, you can save a little money.

Pay Per Click Management: Keyword Selection

Finding the best keywords to drive visitors to your site is the most significant part of the game. Write down the words you feel web surfers will use to find their way to your site. Go to Google Adwords and enter the keyword combinations you came up with. You will get statistics on some hits the keywords are expected to generate, as well as the approximate cost per click.

The PPC ProcessThe balancing act is to find a combination of decent traffic keywords, without spending a ton of money for each click. While high-density keyword combinations would seemingly yield more results, if your cost per click is too high, it eats into your potential profitability.

Pay Per Click Management: Carefully Choose Where Your Clickers are Sent

Once you have determined your keywords and want to begin your campaign, make sure you have set up a right landing page where your visitors will be sent. Many times, people have the clicks go directly to the homepage. It might prove very beneficial to send them instead to a page that details why your product or service is invaluable, speaking directly to the topic the selected keywords you used would suggest.

If you have something free to offer, an e-book or some other type of digital doo-dad, have them land on the page with that offer. Develop a good, strong relationship with your customer before you hit them with the “give me your money” page. The key is, the landing page you set up has to immediately capture the prospective customer, based specifically on the keywords used to find your page. Above all, don’t forget that fact.

Pay Per Click Management: Make Sure Your Site Creates a Relationship

Be acutely aware of who your potential customers are, and what you feel they would find interesting and attractive on a website. Remember, you are trying to develop a personal, yet business, relationship with them.

Give them all the information they might need or want regarding your goods or services, and do it in a manner that is friendly and accommodating. Make them want to build a relationship with your company, which will likely result in them spending their money with you.

Pay per click management is very conquerable if you go into it in an intelligent, deftly planned manner. You can do it.