SEO – Why People are So Afraid of It?

Every business could do with SEO…

Do you own a business? How often has someone come up to you with the suggestion for learning SEO or Search Engine Optimization that you can implement for developing an online business strategy? In the modern context, people first look at the Internet either on their computers or smartphones for locating a business or service.

Digital marketing resultsYou probably agree that you need a website and it needs some work put into it before it starts showing up on the search engines. You dedicate some time towards this – possibly outsource it to a reliable agency – and come up with a basic website to run for your business. There are pre-defined templates that you can use with which to get your website up and running.

…but few choose to tread that path

At the end of the day, however, the results fail to materialize. Though you have put in a lot of effort, turns out all of it was just not enough to make your website optimized. Now that’s something you understand, and you never wanted to deal with the SEO matter in the first place.

Your peers would have told you that it takes a lot of time, has too much technicality, and is not assured of giving significant outcomes. Why spend so much interest on something that does not guarantee results?

This happens to be the feeling of many small and medium business owners. They are told about the necessity of SEO but are found hesitating when it comes to hitting the start button or hiring an agency to do the job for them.

Why is everyone so scared?

Here is a look at some SEO aspects that make people scared and hesitant about embracing this asset.

  • People think it’s a magic formula

Most people think that SEO is a magic potion that will bring immediate profits and online success which is the root of their frustration and disappointment. SEO will help bring profits to your business, but the returns won’t be immediate.

Waiting for results to happen overnightBusinesses give a lot of importance to measurable results from strategies. Since SEO gives a slow ROI, many business owners develop the opinion that it is insignificant and relegate it to the backburner.

A person new to SEO puts in a lot of money and effort but is left frustrated by the results, or lack of it. They become reluctant to get started on an SEO campaign and stick to it for the long run. The right strategy will eventually bring results, but you cannot expect things to be immediate.

SEO makes an invaluable strategy that should be taken more seriously with a logical outlook rather than magical beliefs.

  • You have to wait, wait, and wait!

Newcomers believe SEO to be an online marketing strategy that has many parts to it and is long and complicated. True, numerous factors need to be considered while optimizing a website, but you need not to do all of it at the same time.

People shy away from SEO thinking it is expensive and time-consuming as soon as they get the feeling that all the effort has been in vain. Be patient, that’s the most important mantra.

SEO involves various tasks and responsibilities that can be delegated to professional digital marketing agencies. They will take care of the online side of things for you while you focus on running and managing your business.

  • There is too much technicality

People have a general perception that SEO is complicated and very technical that only web developers or computing geeks can handle. They feel they lack the qualification and don’t put in the effort to learn it. SEO has many elements that almost anyone can take care of – you don’t need a technical background or computer science degree for it.

It is easy to learn the basic nuances of SEO and can be done in a few hours. For a new and young company, the focus should be more on implementing the fundamental, simple SEO tactics and elements. The more technical aspects can be looked after by a specialized agency, and you can put all your queries in front of them.

  • You can get heavily punished and attract severe penalties

It cannot be denied that Google has put in place various penalties for poor SEO implementation. If you are doing it on your own, you would have read a lot about various foolproof techniques for getting good rankings but later realize that Google will red-flag that plan.

This is why every strategy should be based on the industry’s best practices and why many businesses turn to implementing agencies that have a good track record in this regard. The good SEO agency from NYC has the expertise, proven record, and sound knowledge of the right metrics that are needed to be used to create a complete SEO plan for your business.

You need to pay closer attention to their specifications to simplify everything, instead of getting scared of the technicalities of the SEO world.

Before you hire professional consultants, you must know what exactly will they be doing. Ask every little detail and don’t settle for the generic answers, instead, ask questions specific to your queries and about their strategies to be confident of the entire process.

  • It gives your brand an image of being gimmicky

SEO had a reputation of being a cheap trick for cheating the search engine and buying more online traffic, but things have since changed. It aims to provide valuable business information to the user and not merely drive traffic.

If you are wary that using such formula methods will create a negative brand image, you are wrong. It’s all about making yourself visible and easy to find for the potential customers.

  • You get a lot of traffic, but they don’t bring business

The keyword is a term that often floats around while doing SEO and if you are implementing on your own, running into the vast world of keywords can be overwhelming. Keyword analytics will help narrow down your focus, but you still don’t know what to choose. Look at the keywords that are most searched for and the buyer persona you intend to target.

What are they searching for online? The better analysis will help you find patterns and make it easier for you to identify the potential target audience who would be willing to convert into your paying customers.

To conclude, SEO is just complex business!

Nobody knows how many factors are considered while ranking websites and this gives a very complex image to SEO to start with. Is it possible for a single human being to tackle all these complex factors or should the focus be on a single ranking aspect that could hold the key to bringing success?

Most business owners are happy to learn about and implement only a few basic strategies for SEO which is a good place to start but won’t help you realize its full potential.

Many also complained about a lack of funds to implement a whole-hog strategy. There is no denying that SEO takes a lot of time, effort, and money to execute. However, people need to get rid of the misconceptions and implement an effective strategy for their business that will eventually help them realize the benefits.

Making Your Landing Page Stand Out from the Rest

Everyone selling a product or service on the Internet should know what a landing page is and how to use it effectively. A good landing page could very well triple and quadruple the number of quality visitors to your website, where, of course, you have at least the opportunity to make new customers.

What makes a landing page outstanding? Well, add the word “static” into the title, and you have a good start. The static text will repeat keywords as it summarizes the description of your product or service. Remember, a valid landing page is narrow in scope, and very specific. You want to saturate the page with relevant content to the major search engines will recognize the page as being superior in importance for those keywords, and give it a higher placement in the search results.

Testing for a better landing page conversionYou also want the Internet visitor to “land” exactly where they wanted to land – on a page that is rich in content to what they are searching for, undiluted by irrelevant information and self-promotion.

Internet marketing opens the entire world to you at minimal cost. It does the same for your competitor so you must be at the top of your game to stand out. Here’s what you need to accomplish on the first visit:

  1. Capture and keep the interest of a web page visitor within the first 15 seconds.
  2. Compel the visitor to take some action.
  3. Offer something of real value for free – delivered to their email.

You can only do so much with a new visitor. If you have a product that is typically sold in Retail Stores and on Internet Stores, then a landing page specific to a category (toy cars, toy dolls, etc.) will likely increase those sales to a much higher level than otherwise could be realized. More expensive items (real cars, real estate, etc.) require that you develop trust and be considered somewhat of an expert on those items. The landing page establishes just that.

You will want to create some landing pages for each specialty or market segment so that a customer or client can always “land” according to their desired destination. If they want to land in New York, then they are arriving on a page that is specific to New York and has all the relevant information they need just for New York. You’re the New York expert.

The keyword there is New York. It could have been any other word, product, or description – the thing to remember is that a landing page has static text so specific that it allows you to repeat these keywords in context, resulting in higher search rankings, and also the more top notch in the mind of your unique Internet visitor.

This is why the right landing page (with good static text) is so vital to Internet marketing.

Improving the Success Rate of Landing Pages

What Is a Landing Page?

Sometimes called a lead capture page, a landing page is the one that appears when a viewer click on a ad or a search engine link. The page displays content that is intended to cause an action on the part of the viewer and turn them into a customer.

If lots of people are visiting the landing page, but not completing the desired action. Then the page is not being successful. The purpose of the page is to convince the visitor to stay and either fill out a form, buy something, sign up for a newsletter, etc.

What Are Conversions?

A conversion is when the potential customer has taken the desired action on the landing page. In order for the viewer to complete the task given to them, the designer needs to make it as easy as possible – and as clear as possible – so the customer understands what is required of them.

Anatomy of a Successful Landing PageMake Landing Pages More Effective

Define the conversion activity. Make sure that there is an explicit action for the viewer to take. If the purpose of the page is to sell a product. Then there needs to be a clear “buy now” button.

Get rid of extra elements that are not connected to the purpose of the page. This is not a homepage so there should only be one message: the purpose of the landing page.

Keep the design between the landing page and the advertisement the same.The best way to let visitors know they have navigated to the correct site is to use the same creative elements from the ad.

Don’t promote to other areas of the site. Landing pages don’t want visitors to wander. By providing links to other areas of the website, the designer is encouraging the visitor to leave the page, most likely before the desired action is completed.

Lead the visitor to the place of conversion.Use all the elements of the designer’s toolbox (but don’t overdo it and distract the visitor) to lead the eye and the mouse to the conversion button.

Don’t misspell words or use incorrect grammar.First impressions are everything, and poor grammar can lessen the credibility of the site.

Convey trust and respect through testimonials and visible customer support. Not all viewers are going to be familiar with the brand the designer is selling, so it is critical to help the potential customer feel comfortable, especially if they are being asked to give personal information.