You want to make the most of your investment when you are managing a startup. You want to cut costs but still be able to do the strategies that you want to do for your business. Some of the most prominent business expenses are for administrative, operational, and marketing aspects, among others.
In the past, businesses had to pay for slots in newspapers, magazines, yellow pages, and on the radio and TV, to advertise their brand and new products. These were costly but prove to effective marketing strategies.
In this digital age, however, the website is king when it comes to advertising your business online. Your site is similar to your company business card. People get to judge you based on what you present to them, and your business card or website is the first thing that they see. It used to be the case that having a website was not compulsory among businesses. However, today, it is a must to have a site if you want to succeed in your enterprise.
Many website-building platforms make it easy for anyone to start their sites. Due to the ease of use, even business owners can launch their company’s website. And because many owners want to save money, they either do the job or do the web building in-house. There are now many themes to choose from, so even if you are not an expert, you can build professional-looking sites in minutes.
But even with the rise of DIY sites, website professionals are still here to stay. For one, there are lots of site features that amateurs do not know about, such as configuring the site to be SEO-optimized and putting in a high level of security features on the site. These are not readily inputted in website-building platforms, so technical know-how is a must.
It can be hard to choose a professional because there are lots of options to choose from. You must not only rely on gimmicks and fancy advertisements. Check the professional’s portfolio to check if this person or company can deliver the results that you want. Go with companies that tend to under-promise but over-deliver.
You don’t only want to save with how the website is built; but also, with how your site is hosted. There are now so many hosting companies to choose from, with varying costs across the board. You may think, “Why is there a big difference with the prices?” When you look at the advertisements, you will see that the services offered are almost the same. The difference goes with the storage capacity and general features such as free email hosting and a fast-loading site.
A cheap website hosting service may sound alluring, but there are hidden costs in the low price. For one, there is the high possibility of system breakdowns as mentioned in reviews of those who tried these affordable hosting services. Privacy is also not ensured since the site’s privacy certificates are not transparent. One feature that is not robust in cheap website hosting services is the email system, with reports of emails and attachments failing to get sent. There is also the danger of site content being lost, where lost data cannot be retrieved anymore.
A cheap website hosting service may appear affordable, but there are hidden costs that you do not know about. These hidden fees can be costly to your business, and you don’t want to undermine your company’s success just because of wanting to get a budget service for your site’s hosting.