Every business could do with SEO…
Do you own a business? How often has someone come up to you with the suggestion for learning SEO or Search Engine Optimization that you can implement for developing an online business strategy? In the modern context, people first look at the Internet either on their computers or smartphones for locating a business or service.
You probably agree that you need a website and it needs some work put into it before it starts showing up on the search engines. You dedicate some time towards this – possibly outsource it to a reliable agency – and come up with a basic website to run for your business. There are pre-defined templates that you can use with which to get your website up and running.
…but few choose to tread that path
At the end of the day, however, the results fail to materialize. Though you have put in a lot of effort, turns out all of it was just not enough to make your website optimized. Now that’s something you understand, and you never wanted to deal with the SEO matter in the first place.
Your peers would have told you that it takes a lot of time, has too much technicality, and is not assured of giving significant outcomes. Why spend so much interest on something that does not guarantee results?
This happens to be the feeling of many small and medium business owners. They are told about the necessity of SEO but are found hesitating when it comes to hitting the start button or hiring an agency to do the job for them.
Why is everyone so scared?
Here is a look at some SEO aspects that make people scared and hesitant about embracing this asset.
- People think it’s a magic formula
Most people think that SEO is a magic potion that will bring immediate profits and online success which is the root of their frustration and disappointment. SEO will help bring profits to your business, but the returns won’t be immediate.
Businesses give a lot of importance to measurable results from strategies. Since SEO gives a slow ROI, many business owners develop the opinion that it is insignificant and relegate it to the backburner.
A person new to SEO puts in a lot of money and effort but is left frustrated by the results, or lack of it. They become reluctant to get started on an SEO campaign and stick to it for the long run. The right strategy will eventually bring results, but you cannot expect things to be immediate.
SEO makes an invaluable strategy that should be taken more seriously with a logical outlook rather than magical beliefs.
- You have to wait, wait, and wait!
Newcomers believe SEO to be an online marketing strategy that has many parts to it and is long and complicated. True, numerous factors need to be considered while optimizing a website, but you need not to do all of it at the same time.
People shy away from SEO thinking it is expensive and time-consuming as soon as they get the feeling that all the effort has been in vain. Be patient, that’s the most important mantra.
SEO involves various tasks and responsibilities that can be delegated to professional digital marketing agencies. They will take care of the online side of things for you while you focus on running and managing your business.
- There is too much technicality
People have a general perception that SEO is complicated and very technical that only web developers or computing geeks can handle. They feel they lack the qualification and don’t put in the effort to learn it. SEO has many elements that almost anyone can take care of – you don’t need a technical background or computer science degree for it.
It is easy to learn the basic nuances of SEO and can be done in a few hours. For a new and young company, the focus should be more on implementing the fundamental, simple SEO tactics and elements. The more technical aspects can be looked after by a specialized agency, and you can put all your queries in front of them.
- You can get heavily punished and attract severe penalties
It cannot be denied that Google has put in place various penalties for poor SEO implementation. If you are doing it on your own, you would have read a lot about various foolproof techniques for getting good rankings but later realize that Google will red-flag that plan.
This is why every strategy should be based on the industry’s best practices and why many businesses turn to implementing agencies that have a good track record in this regard. The good SEO agency from NYC has the expertise, proven record, and sound knowledge of the right metrics that are needed to be used to create a complete SEO plan for your business.
You need to pay closer attention to their specifications to simplify everything, instead of getting scared of the technicalities of the SEO world.
Before you hire professional consultants, you must know what exactly will they be doing. Ask every little detail and don’t settle for the generic answers, instead, ask questions specific to your queries and about their strategies to be confident of the entire process.
- It gives your brand an image of being gimmicky
SEO had a reputation of being a cheap trick for cheating the search engine and buying more online traffic, but things have since changed. It aims to provide valuable business information to the user and not merely drive traffic.
If you are wary that using such formula methods will create a negative brand image, you are wrong. It’s all about making yourself visible and easy to find for the potential customers.
- You get a lot of traffic, but they don’t bring business
The keyword is a term that often floats around while doing SEO and if you are implementing on your own, running into the vast world of keywords can be overwhelming. Keyword analytics will help narrow down your focus, but you still don’t know what to choose. Look at the keywords that are most searched for and the buyer persona you intend to target.
What are they searching for online? The better analysis will help you find patterns and make it easier for you to identify the potential target audience who would be willing to convert into your paying customers.
To conclude, SEO is just complex business!
Nobody knows how many factors are considered while ranking websites and this gives a very complex image to SEO to start with. Is it possible for a single human being to tackle all these complex factors or should the focus be on a single ranking aspect that could hold the key to bringing success?
Most business owners are happy to learn about and implement only a few basic strategies for SEO which is a good place to start but won’t help you realize its full potential.
Many also complained about a lack of funds to implement a whole-hog strategy. There is no denying that SEO takes a lot of time, effort, and money to execute. However, people need to get rid of the misconceptions and implement an effective strategy for their business that will eventually help them realize the benefits.