Conversion Derived from Building Relationships with Your Customer

The goal of any website is to draw in visitors. But that is only the beginning. A one-shot visitor is just that, one shot at a sale or conversion. You have to connect and convert. When a visitor is one that returns, again and again, they are more than a visitor, they become a customer, and the customer has the potential to bring real returns.

The question then becomes what makes this person return? Of course, there is the content that the site provides to bring value that will make them want to return. But it can be more than that. The thing that will make someone want to return again and again is the sense of belonging. That is where the relationship begins. The connection that is established serves as a bridge between the customer and the site.

Trust is a factor for online successIt Takes Trust

The first thing in building a relationship is the building of trust. Too many sites collect email addresses and information with the intent to sell this information to others for profit. This sold information is then used as lists and possibly as spam. As a reputable site, this must be a no-brainer philosophy and is the first building block of trust is a privacy policy that information will never be sold, traded, or otherwise compromised and strictly enforced.

Ongoing Information Exchange

Most customers want to be informed about updated information on a topic of interest, new products on the market, and in general, news. What they do not want is the feeling of being spammed. Even in the best environments, there is an overabundance of information, and if the customer feels bombarded, it will not build a good foundation.

It is best if the site offers many options for an update. In general, email is the most common, but it can be the most derisive form of communications if not used correctly. If the site offers daily updates, it should also provide a weekly compilation so that the user can get the same information, but just once a week, or even once a month.

Keep Commitments

When using email for communication, keep the commitments that have been generated. If the site says it will send updates once a day, don’t send out more than that. If it means that it will send tips to make the user’s life easier, don’t send sales pitches. Nothing will anger a customer than to be taken advantage of.

Please, Feed the Customer

Better yet is to use RSS feeds. They are not as invasive, and the user can check on updates at their will. Freebies like eBooks or exclusive discounts when they signup for your newsletters could establish long-term connections that can be valuable. From an internet marketing standpoint, they give the site more latitude to provide more information, and they bestow the customer better ways filter the data they have to deal with.

Be True to Your Customer

To build an internet marketing program based on building relationships takes not only time but trust. It takes upholding a commitment to serving the customer and putting their needs first. It takes a lot to build trust and doesn’t entail a lot of effort to tear it down.

By putting the customer first and taking great care in monitoring that the site does not compromise this trust, the user will not only show the respect by returning, but also by recommending your landing page to others that they feel would benefit from the website.

SEO – Why People are So Afraid of It?

Every business could do with SEO…

Do you own a business? How often has someone come up to you with the suggestion for learning SEO or Search Engine Optimization that you can implement for developing an online business strategy? In the modern context, people first look at the Internet either on their computers or smartphones for locating a business or service.

Digital marketing resultsYou probably agree that you need a website and it needs some work put into it before it starts showing up on the search engines. You dedicate some time towards this – possibly outsource it to a reliable agency – and come up with a basic website to run for your business. There are pre-defined templates that you can use with which to get your website up and running.

…but few choose to tread that path

At the end of the day, however, the results fail to materialize. Though you have put in a lot of effort, turns out all of it was just not enough to make your website optimized. Now that’s something you understand, and you never wanted to deal with the SEO matter in the first place.

Your peers would have told you that it takes a lot of time, has too much technicality, and is not assured of giving significant outcomes. Why spend so much interest on something that does not guarantee results?

This happens to be the feeling of many small and medium business owners. They are told about the necessity of SEO but are found hesitating when it comes to hitting the start button or hiring an agency to do the job for them.

Why is everyone so scared?

Here is a look at some SEO aspects that make people scared and hesitant about embracing this asset.

  • People think it’s a magic formula

Most people think that SEO is a magic potion that will bring immediate profits and online success which is the root of their frustration and disappointment. SEO will help bring profits to your business, but the returns won’t be immediate.

Waiting for results to happen overnightBusinesses give a lot of importance to measurable results from strategies. Since SEO gives a slow ROI, many business owners develop the opinion that it is insignificant and relegate it to the backburner.

A person new to SEO puts in a lot of money and effort but is left frustrated by the results, or lack of it. They become reluctant to get started on an SEO campaign and stick to it for the long run. The right strategy will eventually bring results, but you cannot expect things to be immediate.

SEO makes an invaluable strategy that should be taken more seriously with a logical outlook rather than magical beliefs.

  • You have to wait, wait, and wait!

Newcomers believe SEO to be an online marketing strategy that has many parts to it and is long and complicated. True, numerous factors need to be considered while optimizing a website, but you need not to do all of it at the same time.

People shy away from SEO thinking it is expensive and time-consuming as soon as they get the feeling that all the effort has been in vain. Be patient, that’s the most important mantra.

SEO involves various tasks and responsibilities that can be delegated to professional digital marketing agencies. They will take care of the online side of things for you while you focus on running and managing your business.

  • There is too much technicality

People have a general perception that SEO is complicated and very technical that only web developers or computing geeks can handle. They feel they lack the qualification and don’t put in the effort to learn it. SEO has many elements that almost anyone can take care of – you don’t need a technical background or computer science degree for it.

It is easy to learn the basic nuances of SEO and can be done in a few hours. For a new and young company, the focus should be more on implementing the fundamental, simple SEO tactics and elements. The more technical aspects can be looked after by a specialized agency, and you can put all your queries in front of them.

  • You can get heavily punished and attract severe penalties

It cannot be denied that Google has put in place various penalties for poor SEO implementation. If you are doing it on your own, you would have read a lot about various foolproof techniques for getting good rankings but later realize that Google will red-flag that plan.

This is why every strategy should be based on the industry’s best practices and why many businesses turn to implementing agencies that have a good track record in this regard. The good SEO agency from NYC has the expertise, proven record, and sound knowledge of the right metrics that are needed to be used to create a complete SEO plan for your business.

You need to pay closer attention to their specifications to simplify everything, instead of getting scared of the technicalities of the SEO world.

Before you hire professional consultants, you must know what exactly will they be doing. Ask every little detail and don’t settle for the generic answers, instead, ask questions specific to your queries and about their strategies to be confident of the entire process.

  • It gives your brand an image of being gimmicky

SEO had a reputation of being a cheap trick for cheating the search engine and buying more online traffic, but things have since changed. It aims to provide valuable business information to the user and not merely drive traffic.

If you are wary that using such formula methods will create a negative brand image, you are wrong. It’s all about making yourself visible and easy to find for the potential customers.

  • You get a lot of traffic, but they don’t bring business

The keyword is a term that often floats around while doing SEO and if you are implementing on your own, running into the vast world of keywords can be overwhelming. Keyword analytics will help narrow down your focus, but you still don’t know what to choose. Look at the keywords that are most searched for and the buyer persona you intend to target.

What are they searching for online? The better analysis will help you find patterns and make it easier for you to identify the potential target audience who would be willing to convert into your paying customers.

To conclude, SEO is just complex business!

Nobody knows how many factors are considered while ranking websites and this gives a very complex image to SEO to start with. Is it possible for a single human being to tackle all these complex factors or should the focus be on a single ranking aspect that could hold the key to bringing success?

Most business owners are happy to learn about and implement only a few basic strategies for SEO which is a good place to start but won’t help you realize its full potential.

Many also complained about a lack of funds to implement a whole-hog strategy. There is no denying that SEO takes a lot of time, effort, and money to execute. However, people need to get rid of the misconceptions and implement an effective strategy for their business that will eventually help them realize the benefits.

Realizing that Social Media is an Infrastructure

In a client marketing planning meeting at corporate HQ, we discussed Facebook strategy. The question came up on whether it was better to pursue a top-down content strategy when the client said:

About 50 percent of our local franchisees have already set up their own Facebook pages.

Be Seen on Social MediaFor better or worse, digital marketers need to stop looking at social media as simply a new marketing channel. It’s a communications infrastructure that marketers are in charge of R&D for. Corporate presences on Facebook fall flat most of all because they’re not offering the equivalent of your local branch. Corporate occurrences are too broad and provide no way for people at the company and people in the local community to connect; though they can offer a hub-like approach to the local presences.

It’s time to look at social media for what it is: the new phone system, but better.

Social media allows marketers to make campaigns personal. Using writing, design, and programming, marketers are able to affect a local one-to-one discourse introducing consumers to the people at your brand that can help them in that context most.

To many, that sounds like a sales channel, which it is. But it’s also eminently savable, trackable, and providing marketers with the rough brush strokes of the perceptions, realities, and time parameters held by your audience. Social media is already informing all your content for display, SEO, SEM, creative, and sales efforts. The question is: are you listening?