Everyone selling a product or service on the Internet should know what a landing page is and how to use it effectively. A good landing page could very well triple and quadruple the number of quality visitors to your website, where, of course, you have at least the opportunity to make new customers.
What makes a landing page outstanding? Well, add the word “static” into the title, and you have a good start. The static text will repeat keywords as it summarizes the description of your product or service. Remember, a valid landing page is narrow in scope, and very specific. You want to saturate the page with relevant content to the major search engines will recognize the page as being superior in importance for those keywords, and give it a higher placement in the search results.
You also want the Internet visitor to “land” exactly where they wanted to land – on a page that is rich in content to what they are searching for, undiluted by irrelevant information and self-promotion.
Internet marketing opens the entire world to you at minimal cost. It does the same for your competitor so you must be at the top of your game to stand out. Here’s what you need to accomplish on the first visit:
- Capture and keep the interest of a web page visitor within the first 15 seconds.
- Compel the visitor to take some action.
- Offer something of real value for free – delivered to their email.
You can only do so much with a new visitor. If you have a product that is typically sold in Retail Stores and on Internet Stores, then a landing page specific to a category (toy cars, toy dolls, etc.) will likely increase those sales to a much higher level than otherwise could be realized. More expensive items (real cars, real estate, etc.) require that you develop trust and be considered somewhat of an expert on those items. The landing page establishes just that.
You will want to create some landing pages for each specialty or market segment so that a customer or client can always “land” according to their desired destination. If they want to land in New York, then they are arriving on a page that is specific to New York and has all the relevant information they need just for New York. You’re the New York expert.
The keyword there is New York. It could have been any other word, product, or description – the thing to remember is that a landing page has static text so specific that it allows you to repeat these keywords in context, resulting in higher search rankings, and also the more top notch in the mind of your unique Internet visitor.
This is why the right landing page (with good static text) is so vital to Internet marketing.