Making Your Landing Page Stand Out from the Rest

Everyone selling a product or service on the Internet should know what a landing page is and how to use it effectively. A good landing page could very well triple and quadruple the number of quality visitors to your website, where, of course, you have at least the opportunity to make new customers.

What makes a landing page outstanding? Well, add the word “static” into the title, and you have a good start. The static text will repeat keywords as it summarizes the description of your product or service. Remember, a valid landing page is narrow in scope, and very specific. You want to saturate the page with relevant content to the major search engines will recognize the page as being superior in importance for those keywords, and give it a higher placement in the search results.

Testing for a better landing page conversionYou also want the Internet visitor to “land” exactly where they wanted to land – on a page that is rich in content to what they are searching for, undiluted by irrelevant information and self-promotion.

Internet marketing opens the entire world to you at minimal cost. It does the same for your competitor so you must be at the top of your game to stand out. Here’s what you need to accomplish on the first visit:

  1. Capture and keep the interest of a web page visitor within the first 15 seconds.
  2. Compel the visitor to take some action.
  3. Offer something of real value for free – delivered to their email.

You can only do so much with a new visitor. If you have a product that is typically sold in Retail Stores and on Internet Stores, then a landing page specific to a category (toy cars, toy dolls, etc.) will likely increase those sales to a much higher level than otherwise could be realized. More expensive items (real cars, real estate, etc.) require that you develop trust and be considered somewhat of an expert on those items. The landing page establishes just that.

You will want to create some landing pages for each specialty or market segment so that a customer or client can always “land” according to their desired destination. If they want to land in New York, then they are arriving on a page that is specific to New York and has all the relevant information they need just for New York. You’re the New York expert.

The keyword there is New York. It could have been any other word, product, or description – the thing to remember is that a landing page has static text so specific that it allows you to repeat these keywords in context, resulting in higher search rankings, and also the more top notch in the mind of your unique Internet visitor.

This is why the right landing page (with good static text) is so vital to Internet marketing.

Improving the Success Rate of Landing Pages

What Is a Landing Page?

Sometimes called a lead capture page, a landing page is the one that appears when a viewer click on a ad or a search engine link. The page displays content that is intended to cause an action on the part of the viewer and turn them into a customer.

If lots of people are visiting the landing page, but not completing the desired action. Then the page is not being successful. The purpose of the page is to convince the visitor to stay and either fill out a form, buy something, sign up for a newsletter, etc.

What Are Conversions?

A conversion is when the potential customer has taken the desired action on the landing page. In order for the viewer to complete the task given to them, the designer needs to make it as easy as possible – and as clear as possible – so the customer understands what is required of them.

Anatomy of a Successful Landing PageMake Landing Pages More Effective

Define the conversion activity. Make sure that there is an explicit action for the viewer to take. If the purpose of the page is to sell a product. Then there needs to be a clear “buy now” button.

Get rid of extra elements that are not connected to the purpose of the page. This is not a homepage so there should only be one message: the purpose of the landing page.

Keep the design between the landing page and the advertisement the same.The best way to let visitors know they have navigated to the correct site is to use the same creative elements from the ad.

Don’t promote to other areas of the site. Landing pages don’t want visitors to wander. By providing links to other areas of the website, the designer is encouraging the visitor to leave the page, most likely before the desired action is completed.

Lead the visitor to the place of conversion.Use all the elements of the designer’s toolbox (but don’t overdo it and distract the visitor) to lead the eye and the mouse to the conversion button.

Don’t misspell words or use incorrect grammar.First impressions are everything, and poor grammar can lessen the credibility of the site.

Convey trust and respect through testimonials and visible customer support. Not all viewers are going to be familiar with the brand the designer is selling, so it is critical to help the potential customer feel comfortable, especially if they are being asked to give personal information.