Praise for Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions:

    "Today’s diverse and ever-changing Internet marketing community can require daily, hourly and even minute-by-minute fine tuning. Tim does an excellent job at explaining common pitfalls, how to avoid them, and how to execute advanced tactics. This book is a must-read for the modern Internet marketer."

        - Kevin M. Ryan - Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch.

    "A solid, business-focused approach to turning viewers of a website into customers. This is a book written by and for business. It’s not about design: it is about increasing sales, gaining customers, and retaining them. Learn how to do the measurements, learn how to conduct experiments. Revise your website by analyzing what visitors actually do. It is always good to see a former student succeed: Tim Ash provides a wonderful example. This is the best business-focused, measurement based guide to website design I have seen."

        - Don Norman - Codirector of Northwestern’s MBA + MEM program in Design and Operations and cofounder of the Nielsen Norman Group. Author of Emotional Design and The Design of Future Things.

    "The days of HiPPO (Highest Paid Person’s Opinion) driven website experiences are well behind us. Landing page testing finally enables experimentation so customers can help shape their own website content. The beauty is that this is a true win-win— customers get the experience they want and companies get improved conversion rates. Landing Page Optimization will help accelerate your very own win-win journey."

        - Avinash Kaushik , Analytics Evangelist and author of Web Analytics: An Hour A Day

    "Do you hear that sound? That is the sound of visitors bouncing away from your site without doing what you wanted them to do. Want a better melody? Tune your site to the sound of visitors giving you their money. Tim’s Landing Page Optimization is a must have for your bookshelf."

        - Bryan Eisenberg , Author of New York Times and Wall Street Journal bestseller Waiting for Your Cat to Bark?

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