Landing Page Optimization Book

Welcome to the official website of "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" by SiteTuners.com President Tim Ash. This best-selling book covers the strategy and tactics of optimizing for conversions. It examines the skill-sets necessary, as well as the internal company support needed to make conversion testing a success.

Paperback: 384 pages

Publisher: Wiley Press - Sybex (January 29, 2008)

ISBN-10: 0470174625

ISBN-13: 978-0470174623

Book Description

How much money are you losing because of poor landing page design? In this comprehensive step-by-step guide you will learn all of the skills necessary to dramatically improve your bottom line:

Identify mission critical landing pages & their true economic value
Gain insight on customer decisions & make your pages friction-free
Uncover problems with your page & decide what elements to test
Understand the power & limitations of common tuning approaches
Develop an action plan & get buy-in from all key players
Avoid common real-world pitfalls that can sabotage your test

With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, this one-of-a-kind resource will help you make your landing pages more profitable.

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All excerpts from Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
are copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana. Reprinted with permission.

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