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Author - Tim Ash


Tim Ash is an experienced Internet marketing thought-leader, entrepreneur, and co-founder of several Internet-related start-up companies. He is the President of SiteTuners.com and its parent company, Epic Sky. During his long involvement with the Internet, Tim has worked with American Express, Sony Music, American Honda, Coach, COMP USA, Harcourt Brace & Co., Universal Studios, Homegain.com, Eaton, Guidant, ProFlowers.com, SAIC, Pyxis, Veoh Networks, and B.F. Goodrich Aerospace to develop successful Internet initiatives. Before starting Epic Sky he co-founded Future Focus, an Internet business accelerator. Prior to that, he worked in a variety of management and technical roles at SAIC, HNC Software (now a division of Fair Isaac), NCR, and the U.S. Navy.

He has chaired Internet conferences and spoken internationally at numerous industry events including Search Engine Strategies, Affiliate Summit, eComXpo, PC Expo, and Internet World. Tim has written several articles on harnessing the power of the Internet for business and is a contributing columnist for several industry publications including Search Engine Watch and Website Magazine.

After attending the University of California, San Diego on a U.C. Regents full academic scholarship, he received his B.S. in Computer Engineering and Cognitive Science “with highest distinction.” Tim also completed his M.S. and C.Phil. degrees during his PhD. studies in Computer Science (specializing in neural networks and artificial intelligence) at U.C. San Diego.

He lives and works in San Diego, California, with his wife and two small children. In his nonexistent spare time, Tim is an avid photographer, artist, and a certified Tai Chi Chuan instructor. He can be reached by e-mail at .

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All excerpts from Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
are copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana. Reprinted with permission.
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